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Tuesday, June 30, 2015

High Website Bounce rate a concern for SEO Experts

Most of the webmaster try hard to fix bounce rate  using traditional method by contemplating with content revamping,landing page design, targeted keywords and geography.

As Googlesays "Because the design of your site and your Google Analytics implementation can affect your bounce rate, improving your bounce rate requires specific, custom changes to your site and setup. The bounce rate, and improving the bounce rate, is as individual as your business"

Analyze specific data. A general site-wide bounce rate can vary too much due to the different marketing activities that run concurrently. Consider your bounce rate for specific traffic sources. Using other dimensions, like medium, campaign, landing page, to evaluate your bounce rate can also be more actionable than your general bounce rate.

So by improving the landing pages,Research right keywords for the page,Site structure and by providing right information about the product to the website visitors can effectively improve the conversion and also help in reduced bounce rate.

We also need to consider server side, Webpage landing time and also the time spent on the page to improve the quality time spent by the visitors to provide him right information and convert him as your customer.

Trying A/B Testing method will also help to ascertain the bounce rate factor to implement  right combination of SEO techniques to increase stickiness on the website and reduce website bounce rate.