Monday, July 18, 2011

Akshaya Patra Foundation online success story.

It has been now more than 3 years of illustrious career in The Akshaya Patra Foundation. When i was initially assigned to take up Internet marketing for Akshaya Patra Website , which had a website with improper navigation and information. The website did not even have a payment gate way to raise funds online. This was my first job experience with the Charity. I had a desire to work for a social cause and was inspired to dedicate my time and skills to a charity which can really bring change and add value to country progress. I was totally convinced with the cause and mission. When i started research and implementing the Internet marketing Strategies, it was a bouncer for most of the people in the management, and they thought all this strategies are crazy and will be effective. With a thin chance of hope that i will be successful with the SEO, SEM strategies, I started the web development and marketing for Akshaya Patra Website. I still remember the number of children before i took over the internet Initiatives, it was close to 9 lakh children fed daily. Now its 13 lakh children who are benefited from this mid day meal program and its make me really proud to be associated with a Charity which is really creatinga impact on the development of the society. The Centralized kitchen set up which we call it as a "Food Factory" is a amazing encyclopedia of its own. Precise set up, maintenance and delivery makes this organization a complete a niche in the non profit sector. Akshaya patra has been a source of encouragement which kept me to innovate new internet marketing Strategy which is really helping to raise Funds online Globally.