Search engine crawls the website with their crawler for the data to present to their search quires put across by the visitors , the crawls search all the web pages in the website to create a quick response to the query put across by the visitor through the search engine like google ,yahoo, MSN, Bing, Ask, Alta vista Etc.When every new web page or content is uploaded to the website the crawlers immediately crawls the website and stores in it data base , so to make sure the visitors gets the right information in quick time
Here are some of the search engine and their search crawlers name:
Google- googlebot
Yahoo-Slurp
MSN-MSNbot
For More reference Check this link out
http://en.wikipedia.org/wiki/Web_crawler
Saturday, January 30, 2010
Friday, January 15, 2010
How to increase your PR?
• Look for quality sites that compliment your products and services.
• Find sites that have a PR of 4 or above.
• Submit your site to top directories is a great way to increase PageRank.
• Look for "themed" directories (related to your industry) to submit your website to. For example, if you are a manufacturing company, look for manufacturing directories, B2B search engines, etc.
• Do you belong to any professional organizations related to your industry? If so, have your website listed within their membership directories. This is very simple and a great way to incorporate link popularity building strategies.
• Study your competitor's websites and see who links to them.
• Have website links from your clients, partners, vendors, subcontractors, etc.
• DO NOT participate in FFA Pages. Free-For-All link pages are sites that allow you to submit your link to them for free. If you hate spam in your inbox, stay away from this so-called link popularity building strategy.
• DO NOT participate in link popularity building farms. A link building farm consists of sites that link to other sites for the sole purpose of increasing their link popularity score. Unlike perfectly valid links to sites with related information, sites that participate in link popularity building farming contain links to totally unrelated sites.
• Find sites that have a PR of 4 or above.
• Submit your site to top directories is a great way to increase PageRank.
• Look for "themed" directories (related to your industry) to submit your website to. For example, if you are a manufacturing company, look for manufacturing directories, B2B search engines, etc.
• Do you belong to any professional organizations related to your industry? If so, have your website listed within their membership directories. This is very simple and a great way to incorporate link popularity building strategies.
• Study your competitor's websites and see who links to them.
• Have website links from your clients, partners, vendors, subcontractors, etc.
• DO NOT participate in FFA Pages. Free-For-All link pages are sites that allow you to submit your link to them for free. If you hate spam in your inbox, stay away from this so-called link popularity building strategy.
• DO NOT participate in link popularity building farms. A link building farm consists of sites that link to other sites for the sole purpose of increasing their link popularity score. Unlike perfectly valid links to sites with related information, sites that participate in link popularity building farming contain links to totally unrelated sites.
Google Page Rank
PageRank is a numeric value that represents how important a page is on the web. Google figures that when one page links to another page, it is effectively casting a vote for the other page. The more votes that are cast for a page, the more important the page must be. Also, the importance of the page that is casting the vote determines how important the vote itself is. Google calculates a page's importance from the votes cast for it. How important each vote is taken into account when a page's PageRank is calculated.
PageRank is Google's way of deciding a page's importance. It matters because it is one of the factors that determine a page's ranking in the search results. It isn't the only factor that Google uses to rank pages, but it is an important one.
PageRank is Google's way of deciding a page's importance. It matters because it is one of the factors that determine a page's ranking in the search results. It isn't the only factor that Google uses to rank pages, but it is an important one.
Sunday, January 10, 2010
MARKETING STRATEGY: Social Media Sites As Marketing Tools!
Like every online marketer who has at least one
eye open to what is happening on the web, I have
been drawn into the whole Web 2.0 - User Generated
Content Sites. In my opinion, if you're not a part
of these sites in the future your marketing will
suffer.
Most people have heard of MySpace, Digg, Blogger
and YouTube... but here's my run-down on two sites
which will be just as important, especially for
webmasters and online marketers: FreeIQ and Squidoo.
You must become part of all of these 'User Generated
Content Sites'
Online Marketing Strategy
Thursday, January 7, 2010
Four Reasons Google Adwords is Not Meant for Beginners
1) First, it can be very expensive and most new marketers will exhaust their ad budget before they can successfully bring in revenue. This is mainly because Google Adwords can be deceptively difficult to master. The basic formula is to identify keywords, write an ad that uses the keywords and have a landing page that completely delivers on what your ad promises.
2) Next, Google rewards advertisers who solve the problem their searchers are trying to solve. If you fail to do this you can expect high cost per click and low traffic.
3) Further, Google purposefully keeps the exact formula for success under wraps. If you are not getting the results you are seeking, the support you receive from Google will be general at best. Expect Google to suggest "improve your landing page" or "tips for writing ads." On top of that, Google periodically change their rules requiring you to change your campaign or face the prospect of high cost per click or low traffic.
4) Finally, the instant global reach of your Google Adwords campaign is accompanied by global competition with a wide variety of skill levels and budgets.
Keep your chin up though. There are many options that exist for the new marketer.
Initially most new marketers have more time than money and that can be a good thing (more on that later). There are many low-tech approaches that have worked for decades and still do. These alternatives allow you to learn how to market affordably which will allow for some trial and error without spending your whole ad budget.
Using some of the methods below will allow you to use several forms of marketing which is a more balanced and stable long-term approach. Here is the big bonus: your competitors are still online spending themselves out of business with Adwords!
2) Next, Google rewards advertisers who solve the problem their searchers are trying to solve. If you fail to do this you can expect high cost per click and low traffic.
3) Further, Google purposefully keeps the exact formula for success under wraps. If you are not getting the results you are seeking, the support you receive from Google will be general at best. Expect Google to suggest "improve your landing page" or "tips for writing ads." On top of that, Google periodically change their rules requiring you to change your campaign or face the prospect of high cost per click or low traffic.
4) Finally, the instant global reach of your Google Adwords campaign is accompanied by global competition with a wide variety of skill levels and budgets.
Keep your chin up though. There are many options that exist for the new marketer.
Initially most new marketers have more time than money and that can be a good thing (more on that later). There are many low-tech approaches that have worked for decades and still do. These alternatives allow you to learn how to market affordably which will allow for some trial and error without spending your whole ad budget.
Using some of the methods below will allow you to use several forms of marketing which is a more balanced and stable long-term approach. Here is the big bonus: your competitors are still online spending themselves out of business with Adwords!
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