What I Want a Social Media Expert to Know

Strategic

• Which department you think your role should fall into.
• How your role ties to marketing, PR, advertising, R&D, finance, HR, sales.
• What tasks you’d expect a community manager to perform, and how would you measure them.
• How you expect a company to engage in “the conversation,” and what processes will go into place to make any of that matter.
• How to turn blog posts into business leads.
• How to listen and find where people are talking about you.
• Ways to report your weekly listening and community work to a very senior level person in a huge company that has about 2 minutes of time to hear your briefing.
• Know about 100 people in the space who are doing something. The more diverse the profession and location, the better.
• How to launch and operate a blogger outreach campaign.
• How to tie other media into social media as an integrated campaign.

Tactical

• How to install a blog (pick your software) on a hosted server.
• How to edit the sidebar to include a widget, or an embed, or anything.
• How to create, edit, and post at least one other type of media besides text.
• At least five social network accounts active, including but not limited to: LinkedIn, Yahoo! Groups, Facebook, Twitter, and YouTube.
• How to find and subscribe to a podcast WITHOUT using iTunes.
• Five stats worth knowing for any blog/website.
• How to structure a blog post so that humans and Google like it.