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Showing posts with label How to utilize social networking sites. Show all posts
Showing posts with label How to utilize social networking sites. Show all posts

Tuesday, December 28, 2010

What I Want a Social Media Expert to Know

Strategic

  • Which department you think your role should fall into.
  • How your role ties to marketing, PR, advertising, R&D, finance, HR, sales.
  • What tasks you’d expect a community manager to perform, and how would you measure them.
  • How you expect a company to engage in “the conversation,” and what processes will go into place to make any of that matter.
  • How to turn blog posts into business leads.
  • How to listen and find where people are talking about you.
  • Ways to report your weekly listening and community work to a very senior level person in a huge company that has about 2 minutes of time to hear your briefing.
  • Know about 100 people in the space who are doing something. The more diverse the profession and location, the better.
  • How to launch and operate a blogger outreach campaign.
  • How to tie other media into social media as an integrated campaign.


Tactical

  • How to install a blog (pick your software) on a hosted server.
  • How to edit the sidebar to include a widget, or an embed, or anything.
  • How to create, edit, and post at least one other type of media besides text.
  • At least five social network accounts active, including but not limited to: LinkedIn, Yahoo! Groups, Facebook, Twitter, and YouTube.
  • How to find and subscribe to a podcast WITHOUT using iTunes.
  • Five stats worth knowing for any blog/website.
  • How to structure a blog post so that humans and Google like it.