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Friday, March 12, 2010

Types of internet marketing

Internet marketing has a wide range of ares where a website can be prmoted , here are some of the liste were a webslte can be promoted and gain popularity online

Internet Marketing



  • Display advertisement

  • Email marketing
    Interactive advertisement
    Social media Optimization
    web analytic
    cost per impression
    Affiliate marketing
    cost per action
    Contextual advertisement
    Revenue sharing
    Search engine marketing
    Search engine optimization
    pay per click advertisement
    paid inclusion
    search Analytics
    mobile Advertisement

Wednesday, March 3, 2010

Web 1.0 & web 2.0

Web 1.0 Web 2.0

DoubleClick --> Google AdSense
Ofoto --> Flickr
Akamai --> BitTorrent
mp3.com --> Napster
Britannica Online --> Wikipedia
personal websites --> blogging
evite --> upcoming.org and EVDB
domain name speculation --> search engine optimization
page views --> cost per click
screen scraping --> web services
publishing --> participation
content management systems --> wikis
directories (taxonomy) --> tagging ("folksonomy")
stickiness --> syndication

How to get higher rank in search engine?

# The basic technical optimization: simplest stuff, highest rewards

1. Permalinks
2. Optimize your Titles for SEO
3. Optimize your Descriptions
4. Optimize the More text
5. Image Optimization

# Template optimization

1. Breadcrumbs
2. Headings
3. Clean up your code
4. Aim for speed
5. Rethink that Sidebar

# Advanced technical optimization: preventing duplicate content

1. Noindex, follow archive pages
2. Disable unnecessary archives
3. Pagination
4. Nofollowing unnecessary links

# Altering your blog's structure for high rankings

1. Pages instead of posts
2. New wine in an old bottle: use well ranking-posts to rank even better
3. Linking to related posts

# Conversion optimization: get those readers to subscribe!
# Comment optimization: get those readers involved

1. How should you get people to comment
2. Bond with your commenters
3. Keeping people in the conversation

# Off site blog SEO

1. Follow your commenters
2. Use Twitter
3. Find related blogs, and work them

# Conclusion