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Showing posts with label Bangalore Akshaya Patra. Show all posts
Showing posts with label Bangalore Akshaya Patra. Show all posts

Monday, July 18, 2011

Akshaya Patra Foundation online success story.

It has been now more than 3 years of illustrious career in The Akshaya Patra Foundation. When i was initially assigned to take up Internet marketing for Akshaya Patra Website , which had a website with improper navigation and information.

Akshaya Patra


The website did not even have a payment gate way to raise funds online. This was my first job experience with the Charity. I had a desire to work for a social cause and was inspired to dedicate my time and skills to a charity which can really bring change and add value to country progress. I was totally convinced with the cause and mission. 

When i started research and implementing the Internet marketing Strategies, it was a bouncer for most of the people in the management, and they thought all this strategies are crazy and will be effective. With a thin chance of hope that i will be successful with the SEO, SEM strategies, I started the web development and marketing for Akshaya Patra Website. 

 I still remember the number of children before i took over the internet Initiatives, it was close to 9 lakh children fed daily. Now its 13 lakh children who are benefited from this mid day meal program and its make me really proud to be associated with a Charity which is really creatinga impact on the development of the society. The Centralized kitchen set up which we call it as a "Food Factory" is a amazing encyclopedia of its own. 

Precise set up, maintenance and delivery makes this organization a complete a niche in the non profit sector. Akshaya patra has been a source of encouragement which kept me to innovate new internet marketing Strategy which is really helping to raise Funds online Globally.