Every webmaster should have some basic understanding
of these simple SEO techniques if they want to achieve
Top Rankings for their site. The more you know about
these Search Engine Optimization techniques; the better
your web pages will fare in the different search engines,
especially Google.
Optimizing your pages for the search engines should
be your main priority because conquering and dominating
your chosen keywords is often cited as one of the major
determining factors in the success of your online site
or business. You must have a rudimentary grasp of how
SEO can work for you and your site.
These simple SEO Tips will help you understand
the basics and help you reach your online goals.
1. Title Tag
The Title Tag is located at the top of your html page
and it tells the search engines what your page is about.
When you open your page in a browser these are the words
at the very top of the screen. Despite its simplicity,
the title tag is crucial to 'on-page optimization';
it should include your main keywords and it should be
63 characters or less if you want your title to appear
in full on Google.
Many SEO experts create web pages in a three-prong
approach. They place the title in:
- the title tag
- on the webpage itself
- and in the URL for that page
Sometimes they will just pick the main keywords from
the title and place them in the anchor url instead.
For example: www.yourwebsite.com/keywords.html
2. Meta Description Tag
The Meta Tag contains the description for your web page.
Your description will show up in all the search engines
so you have to be careful to write precisely and objectively.
It should be about 140 characters or around 20 words.
Make sure to include your keywords but don't spam - don't
repeat your keywords more than twice, using variations is
helpful.
Keep in mind, successful webmasters make their descriptions
stand out from the crowd and entice the surfer to click
their link. It is also the first contact with your potential
visitor or prospect so make a good first impression.
3. Anchor Tag or URL
The anchor tag is used to form links within websites
or from site to site. This tag should have your title
or the main keywords from your page title to be the most
effective.
Anchor text is also important to know, these are the
underlined, clickable text or words in a link.
anchor text
If you want to check Google for all web pages
containing your keywords in the anchor tags.
Just type into Google Search:
allinanchor:yourkeywords
4. Finding Backlinks
One of the keys to higher rankings is building quality
links from relevant related quality sites. The search
engines, especially Google, counts each link as a "vote"
for your site or content. Many experts suggest you include
your main keywords in the anchor text of these inbound
links in order to rank high.
If you want to find the number of backlinks your site
has.
Just type into Google Search:
link:yourURL
and it will give you the number of backlinks you have.
Google doesn't give you all your existing backlinks,
so you can try Yahoo! to find a more exact number.
Just open Yahoo! and type in:
linkdomain:yourURL
5. Checking Indexed Pages
If is very important for you to know what content
the search engines have indexed from your site.
You can also check to see how your links are
displayed and to see if any titles or descriptions
are missing from your pages.
You can see how many of your pages are indexed
in Google by using the site command.
Just type into Google Search:
site:yourURL
Another way to look at your pages in Google
is to type in "http://yoursite" and "www.yoursite"
with the quotation marks to see the exact number
of listings for each.
6. Checking Google Cache
You can also check to see the Google Cache
of your site by using the cache command.
You will also discover when it was last
retrieved.
Just type into Google Search:
cache:yourURL
7. Finding Associated Keywords
Keywords are the heart of the Internet,
you must dominate the search engines for
your chosen keywords if you are to succeed
online. So make sure you have your main
keywords in the Meta Keyword Tag on your
page. Many experts suggest you place your
page's main keywords in the first and last
25 words on that page.
You must also be able to find and use
variations of your keywords to completely
conquer your targeted niche. To find what
other keywords Google has associated with
your main keywords, just use the tilde
~ command to find associated phrases
in Google.
Just type into Google search:
~keywords
Variations will be highlighted in bold print.
8. Finding Titled Keywords
If you want to find competing sites that have
your keywords in the title just use the allintitle
command.
Just type into Google search:
allintitle:yourkeywords
In summary, if used consistently, these basic SEO
techniques should help improve your rankings and
keep you in the picture with regards to your standings
in the search engines. Your site's stats or raw traffic
logs will also confirm the rise or fall of your keyword
rankings. You must have complete knowledge of both your
site and your keywords in the search engines, especially
Google. Since Google will deliver most of your quality
traffic, you must optimize for it and be aware of what
is happening to your site and keywords within Google.
This is yet another example where knowledge equals
success.
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