Google Adwords

google adwords is a tool for promoting websites( advertisements) this adwords tool is also called PPC , pay per click .

Pay per click usually referred as when a visitor clicks on the ad which is visible on the search engine then the advertiser has to pay the amount he has agreed or bid through google adwords advertiser.

This is a very effective mode of advertisement because this will help us to use keywords which are targeting towards the business we want to promote through internet.

We can also reach the visitor faster through this type of paid advertisement.

Google Webmaster Guidelines

Google has certain criteria were in the google will rate a website, here are the major important aspect were in a website can be developed to target search engine

Design of the website
This is according to the platform on website developed Ex Java j2e, PHP,ASP.Net Etc

Content of the website

Content is the major part of a website the more richer the content more the visiblty and rank .

Content of the website should always be parallel to the domain name, and to the product your selling

Ex: If your selling cricket ball, it should relevant to the cricket sport, rather being generic to the "ball" content

Technicalities of the website

this will helps to impress the visitor who comes to our website using search enigines.

Ex: Up;load time, Download time, Run down time ETC

Quality of the website

Here the google will squeeze us for quality back link, more the quality back line the higher thwe website rank can be achived