google adwords is a tool for promoting websites( advertisements) this adwords tool is also called PPC , pay per click .
Pay per click usually referred as when a visitor clicks on the ad which is visible on the search engine then the advertiser has to pay the amount he has agreed or bid through google adwords advertiser.
This is a very effective mode of advertisement because this will help us to use keywords which are targeting towards the business we want to promote through internet.
We can also reach the visitor faster through this type of paid advertisement.
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