Traffic management is one the of the interesting field in Internet field ."
SEO is not a one day game its a intellectual and planning job.
This requires lot of brain storming activities and research,to be top ranked and to maintain the rank.
You can't freeze that your reached your desired rank and stop doing
SEO, because Google spider crawl for fresh content and keywords which makes them to rate your website .
Traffic management is a time consuming job . The traffic management is divided in to two categories
paid Traffic Management and Free Traffic management:
Paid Traffic:Paid search traffic are categories as google
AdWords(
PPC), yahoo search market
MSN, and other which you advertise your ads immediately and drives traffic to your website.
As these are expensive and needs a look into the research and content but ROI can be expected as this gives the visitors less time to choose online .
Your expenditure can be of yours choice as their is some nominal cost from the paid search companies," that means to say Pay as you get". here content Does not matter to be ranked high
Free Traffic:This is a slow process but a sustainable one. as this builds the popularity in search engines, even you can term it as link building, back links etc
But here you need to be a good content writer and modifier. Because as this is free search the search spider looks for fresh content say every 72 hours you need to keep your website update or the blog updated so that your consistent and the search engine believes your website as a prime information developer for the visitors
Gradually your website will be cached and when ever a visitors enters a query online, if your website has a relevant information your website will be displayed in the first search page of the search engine.