Keywords Types

Keywords are basically explained in to search type matches:

1. Exact Match
2. Phrase match
3. Broad Match
4. Negative match

Exact Match or Exact Keyword

Exact match is defined as the search term which you enter in search engine to find the related term, where the exact key search term will be executed

For Example:

If Your searching for " Reebok Shoe" This search term is explained as exact search term, where you have enter the required keyword, and the results will be displayed for the exact search term.

Phrase Match:

Phrase keywords are explained as the search words which canbe more than one word or in a phrase or sentence, where the results will be displayed for the keywords with in the phrase which you have enter as search terms in search engines.

For Example:

If your searching for" branded cell phone" This search term is explained as phrase match where you have not explained the search engine what your looking for , so the search engine results will be displayed for all branded cell phones

Broad Match

Broad match keywords are explained as the search terms with out exact search temrs and the words which are in this " broad match" will not execute exact search results.

For Example:

if your searching for " Sports Shoe" the results will be displayed for both the keywords" the ads will be appearing for both sports and for shoes ..

Negative match

The search terms which are enter using -ve sign with the keywords is known as negative match where the results will be ilter for the keyword where you have used -ve sign


For Example:

if your using negative sign" used car" and the negative keyword is branded the ad will be displayed for only used ccar which contains all brands ads.

Traffic Management

Traffic management is one the of the interesting field in Internet field ." SEO is not a one day game its a intellectual and planning job.

This requires lot of brain storming activities and research,to be top ranked and to maintain the rank.

You can't freeze that your reached your desired rank and stop doing SEO, because Google spider crawl for fresh content and keywords which makes them to rate your website .
Traffic management is a time consuming job . The traffic management is divided in to two categories

paid Traffic Management and Free Traffic management:

Paid Traffic:
Paid search traffic are categories as google AdWords(PPC), yahoo search market MSN, and other which you advertise your ads immediately and drives traffic to your website.
As these are expensive and needs a look into the research and content but ROI can be expected as this gives the visitors less time to choose online .
Your expenditure can be of yours choice as their is some nominal cost from the paid search companies," that means to say Pay as you get". here content Does not matter to be ranked high

Free Traffic:
This is a slow process but a sustainable one. as this builds the popularity in search engines, even you can term it as link building, back links etc
But here you need to be a good content writer and modifier. Because as this is free search the search spider looks for fresh content say every 72 hours you need to keep your website update or the blog updated so that your consistent and the search engine believes your website as a prime information developer for the visitors
Gradually your website will be cached and when ever a visitors enters a query online, if your website has a relevant information your website will be displayed in the first search page of the search engine.