Types of internet marketing

Internet marketing has a wide range of ares where a website can be prmoted , here are some of the liste were a webslte can be promoted and gain popularity online

Internet Marketing

• Display advertisement

Email marketing
Interactive advertisement
Social media Optimization
web analytic
cost per impression
Affiliate marketing
cost per action
Contextual advertisement
Revenue sharing
Search engine marketing
Search engine optimization
pay per click advertisement
paid inclusion
search Analytics
mobile Advertisement

Web 1.0 & web 2.0

Web 1.0 Web 2.0

DoubleClick --> Google AdSense
Ofoto --> Flickr
Akamai --> BitTorrent
mp3.com --> Napster
Britannica Online --> Wikipedia
personal websites --> blogging
evite --> upcoming.org and EVDB
domain name speculation --> search engine optimization
page views --> cost per click
screen scraping --> web services
publishing --> participation
content management systems --> wikis
directories (taxonomy) --> tagging ("folksonomy")
stickiness --> syndication

How to get higher rank in search engine?

# The basic technical optimization: simplest stuff, highest rewards

1. Permalinks
2. Optimize your Titles for SEO
3. Optimize your Descriptions
4. Optimize the More text
5. Image Optimization

# Template optimization

1. Breadcrumbs
2. Headings
3. Clean up your code
4. Aim for speed
5. Rethink that Sidebar

# Advanced technical optimization: preventing duplicate content

1. Noindex, follow archive pages
2. Disable unnecessary archives
3. Pagination
4. Nofollowing unnecessary links

# Altering your blog's structure for high rankings

1. Pages instead of posts
2. New wine in an old bottle: use well ranking-posts to rank even better
3. Linking to related posts

# Conversion optimization: get those readers to subscribe!
# Comment optimization: get those readers involved

1. How should you get people to comment
2. Bond with your commenters
3. Keeping people in the conversation

# Off site blog SEO

1. Follow your commenters
2. Use Twitter
3. Find related blogs, and work them

# Conclusion

Google Adwords

google adwords is a tool for promoting websites( advertisements) this adwords tool is also called PPC , pay per click .

Pay per click usually referred as when a visitor clicks on the ad which is visible on the search engine then the advertiser has to pay the amount he has agreed or bid through google adwords advertiser.

This is a very effective mode of advertisement because this will help us to use keywords which are targeting towards the business we want to promote through internet.

We can also reach the visitor faster through this type of paid advertisement.

Google Webmaster Guidelines

Google has certain criteria were in the google will rate a website, here are the major important aspect were in a website can be developed to target search engine

Design of the website
This is according to the platform on website developed Ex Java j2e, PHP,ASP.Net Etc

Content of the website

Content is the major part of a website the more richer the content more the visiblty and rank .

Content of the website should always be parallel to the domain name, and to the product your selling

Ex: If your selling cricket ball, it should relevant to the cricket sport, rather being generic to the "ball" content

Technicalities of the website

this will helps to impress the visitor who comes to our website using search enigines.

Ex: Up;load time, Download time, Run down time ETC

Quality of the website

Here the google will squeeze us for quality back link, more the quality back line the higher thwe website rank can be achived

Search Engine Crawler's

Search engine crawls the website with their crawler for the data to present to their search quires put across by the visitors , the crawls search all the web pages in the website to create a quick response to the query put across by the visitor through the search engine like google ,yahoo, MSN, Bing, Ask, Alta vista Etc.When every new web page or content is uploaded to the website the crawlers immediately crawls the website and stores in it data base , so to make sure the visitors gets the right information in quick time

Here are some of the search engine and their search crawlers name:
Google- googlebot
Yahoo-Slurp
MSN-MSNbot

For More reference Check this link out
http://en.wikipedia.org/wiki/Web_crawler

How to increase your PR?

• Look for quality sites that compliment your products and services.
• Find sites that have a PR of 4 or above.

• Submit your site to top directories is a great way to increase PageRank.
• Look for "themed" directories (related to your industry) to submit your website to. For example, if you are a manufacturing company, look for manufacturing directories, B2B search engines, etc.
• Do you belong to any professional organizations related to your industry? If so, have your website listed within their membership directories. This is very simple and a great way to incorporate link popularity building strategies.
• Study your competitor's websites and see who links to them.
• Have website links from your clients, partners, vendors, subcontractors, etc.
• DO NOT participate in FFA Pages. Free-For-All link pages are sites that allow you to submit your link to them for free. If you hate spam in your inbox, stay away from this so-called link popularity building strategy.
• DO NOT participate in link popularity building farms. A link building farm consists of sites that link to other sites for the sole purpose of increasing their link popularity score. Unlike perfectly valid links to sites with related information, sites that participate in link popularity building farming contain links to totally unrelated sites.

Google Page Rank

PageRank is a numeric value that represents how important a page is on the web. Google figures that when one page links to another page, it is effectively casting a vote for the other page. The more votes that are cast for a page, the more important the page must be. Also, the importance of the page that is casting the vote determines how important the vote itself is. Google calculates a page's importance from the votes cast for it. How important each vote is taken into account when a page's PageRank is calculated.
PageRank is Google's way of deciding a page's importance. It matters because it is one of the factors that determine a page's ranking in the search results. It isn't the only factor that Google uses to rank pages, but it is an important one.

MARKETING STRATEGY: Social Media Sites As Marketing Tools!

Like every online marketer who has at least one
eye open to what is happening on the web, I have
been drawn into the whole Web 2.0 - User Generated
Content Sites. In my opinion, if you're not a part
of these sites in the future your marketing will
suffer.

Most people have heard of MySpace, Digg, Blogger
and YouTube... but here's my run-down on two sites
which will be just as important, especially for
webmasters and online marketers: FreeIQ and Squidoo.

You must become part of all of these 'User Generated
Content Sites'

Online Marketing Strategy

Four Reasons Google Adwords is Not Meant for Beginners

1) First, it can be very expensive and most new marketers will exhaust their ad budget before they can successfully bring in revenue. This is mainly because Google Adwords can be deceptively difficult to master. The basic formula is to identify keywords, write an ad that uses the keywords and have a landing page that completely delivers on what your ad promises.

2) Next, Google rewards advertisers who solve the problem their searchers are trying to solve. If you fail to do this you can expect high cost per click and low traffic.

3) Further, Google purposefully keeps the exact formula for success under wraps. If you are not getting the results you are seeking, the support you receive from Google will be general at best. Expect Google to suggest "improve your landing page" or "tips for writing ads." On top of that, Google periodically change their rules requiring you to change your campaign or face the prospect of high cost per click or low traffic.

4) Finally, the instant global reach of your Google Adwords campaign is accompanied by global competition with a wide variety of skill levels and budgets.

Keep your chin up though. There are many options that exist for the new marketer.

Initially most new marketers have more time than money and that can be a good thing (more on that later). There are many low-tech approaches that have worked for decades and still do. These alternatives allow you to learn how to market affordably which will allow for some trial and error without spending your whole ad budget.

Using some of the methods below will allow you to use several forms of marketing which is a more balanced and stable long-term approach. Here is the big bonus: your competitors are still online spending themselves out of business with Adwords!