Trust is a key usability issue when it comes to running a
successful online business. Most people automatically view web businesses with
a bias against them compared to their brick and mortar counterparts. Your ability
to convince your visitors that yours is a trustworthy business is one of the
key components to getting visitors to convert into customers.
Creating a website that conveys trust can be tricky. There
are rarely any answers that are always “right” for every visitor.
There are, however, several factors that have universal appeal to the weary
shopper.
Company
info
Provide your visitors information about your company and its
primary owners and operators. Treat your shoppers with a company history and
links to frequently asked questions, policies and physical location. The more
information you provide the better satisfied any concerned shopper will tend to
be.
Prompt
responses
Shoppers want to know that they can rely on a company to
meet their needs and concerns quickly once contacted. Be sure to respond
promptly and professionally to all customer inquiries. Don’t let email or phone
messages go unanswered for more than a couple of hours, especially if requests
are urgent.
Feedback
options
Create ways for visitors to provide user feedback regarding
your products or services and encourage them to do so. Be sure to follow up
with feedback and use it to better your services.
Transaction
security
Emphasize that online transactions will be handled securely
and that privacy is a top priority. Using secure logos and links to privacy
policies page is a must.
Offer
discounts
Sometimes discounts can be a negative, making you appear
desperate. However when implemented properly and professionally, percent-off
discounts and coupons can be effective and giving visitors an added desire to
move forward.
Delivery
options
Be sure to provide low cost and/or varied delivery options. Having
more options available allow visitors to select the delivery method they prefer
and trust the most, which will then lend additional trust to you.
Brand
and product quality
If you sell brand-name products, be sure to emphasis this as
your customers will be more likely to purchase a product brand they recognize.
If you don’t have brand name products, create a brand and emphasize that. An
unknown brand name product is still better than a no-name brand product.
Off-line
retailer comparison
Provide your visitors compelling reasons why they should
purchase products from you rather than an offline competitor. Highlight free
shipping, lower prices, easy access customer support, etc.
Return
policy
Adding a no-hassle return policy can clinch a sale. Be sure
to have return policy information easily available and spell out exactly what
is required to return a product and/or get a refund.
Minimal
/ clearly distinguishable ads
Don’t clutter up your space with ads. Keep your visitors
focused on purchasing your products. If you have ads in informational areas of
the site keep them to a minimum and make sure they don’t overpower your own
information.
In an anonymous world where customers cannot examine a
product or meet with company reps face to face, trust is much harder to come
by. Online businesses have many more hurdles than offline businesses when it
comes to establishing trust with their customer base. This means that as an
online business, you have to do more than just create a compelling reason to
convince people “why you” rather than a competitor. Establishing
trust is the key. Your shoppers need to believe without a doubt that, as a
business, you’re not just in it for yourself, but that you care and will take
care of the customer. Without having established any sort of trust there really
is no sale.
Monday, December 28, 2009
Sunday, December 27, 2009
125 Social Bookmarking Sites :
The positive effects of social bookmarking for publishers of news sites, blogs and other web sites is outstanding. Social bookmarking can introduce the sites that you own or you like to others with relevant tastes, can drive traffic to your site, and valuable backlinks.
Some social bookmark sites like Propeller.com pass on link juice, while some use the NoFollow attribute. But do not let the use of NoFollow fool you, the search engines are looking beyond the incoming links from social bookmarking sites to gauge their value to their search indexes. The external metadata compiled via user generated descriptions, tags, titles and categorization is incredibly valued by the search engines, as in the same philosophy as anchored backlinks, descriptive content about a web site defined by the users of that site who are not associated with the marketing or coding of that site, can be extremely powerful in gauging the importance and relevance of the content and tags which are used on that site.
Bookmarks show how a site is perceived, and when these sites allow voting, they also show the engines or whatever classification system which monitors voting, how people feel about the quality of the site. Furthermore, social bookmarking can introduce a site to the search engines, as in some cases, people may find and bookmark a site or a site’s internal pages before a search engine can find those pages via another form of inbound link.
Monitoring social bookmarking services like Del.icio.us, StumbleUpon and Ma.gnolia can help search engines in multiple ways by:
Some social bookmark sites like Propeller.com pass on link juice, while some use the NoFollow attribute. But do not let the use of NoFollow fool you, the search engines are looking beyond the incoming links from social bookmarking sites to gauge their value to their search indexes. The external metadata compiled via user generated descriptions, tags, titles and categorization is incredibly valued by the search engines, as in the same philosophy as anchored backlinks, descriptive content about a web site defined by the users of that site who are not associated with the marketing or coding of that site, can be extremely powerful in gauging the importance and relevance of the content and tags which are used on that site.
Bookmarks show how a site is perceived, and when these sites allow voting, they also show the engines or whatever classification system which monitors voting, how people feel about the quality of the site. Furthermore, social bookmarking can introduce a site to the search engines, as in some cases, people may find and bookmark a site or a site’s internal pages before a search engine can find those pages via another form of inbound link.
Monitoring social bookmarking services like Del.icio.us, StumbleUpon and Ma.gnolia can help search engines in multiple ways by:
Monday, December 21, 2009
Facebook Is Now the Fourth Largest Site In The World
The global rise of Facebook is nothing less than astounding. In the month of June alone it gained 24 million unique visitors worldwide, compared to the month before, for a total of 340 million unique visitors worldwide. It is now the fourth largest site in the world, trailing only Google, Microsoft, and Yahoo sites, according to comScore (see table below). Facebook itself only officially acknowledges 250 million active registered users (but you don’t have to be a registered user to visit some Facebook pages).
In the past year, it has grown 157 percent, gaining 208 million visitors. It long ago passed its rival MySpace on a global basis, way back in April, 2008. Since then, it has passing even bigger sites on its way up. In the chart above, the blue line is Facebook. It passed Amazon back in August, 2008. eBay fell by the wayside in January, 2009. It surged past AOL sometime in February, 2009, and just last month it finally passed the Wikimedia Foundation sites (which includes Wikipedia).
So there it stands at No. 4. It will be a while, if ever, before it catches up to the three world leaders: Google, Microsoft, and Yahoo. They each have between 240 million and 500 million more monthly global unique visitors than Facebook (see chart below). But it’s always good for a company to have stretch goals.
In the past year, it has grown 157 percent, gaining 208 million visitors. It long ago passed its rival MySpace on a global basis, way back in April, 2008. Since then, it has passing even bigger sites on its way up. In the chart above, the blue line is Facebook. It passed Amazon back in August, 2008. eBay fell by the wayside in January, 2009. It surged past AOL sometime in February, 2009, and just last month it finally passed the Wikimedia Foundation sites (which includes Wikipedia).
So there it stands at No. 4. It will be a while, if ever, before it catches up to the three world leaders: Google, Microsoft, and Yahoo. They each have between 240 million and 500 million more monthly global unique visitors than Facebook (see chart below). But it’s always good for a company to have stretch goals.
Worldwide unique visitors
Worldwide unique visitors
1. Google Sites: 844 million
2. Microsoft Sites: 691 million
3. Yahoo! Sites: 581 million
4. Facebook: 340 million
5. Wikimedia Foundation sites: 303 million
6. AOL: 280 million
7. eBay: 233 million
8. CBS Interactive: 186 million
9. Amazon: 183 million
10. Ask Network: 174 million
1. Google Sites: 844 million
2. Microsoft Sites: 691 million
3. Yahoo! Sites: 581 million
4. Facebook: 340 million
5. Wikimedia Foundation sites: 303 million
6. AOL: 280 million
7. eBay: 233 million
8. CBS Interactive: 186 million
9. Amazon: 183 million
10. Ask Network: 174 million
Worldwide unique visitors
Worldwide unique visitors
1. Google Sites: 844 million
2. Microsoft Sites: 691 million
3. Yahoo! Sites: 581 million
4. Facebook: 340 million
5. Wikimedia Foundation sites: 303 million
6. AOL: 280 million
7. eBay: 233 million
8. CBS Interactive: 186 million
9. Amazon: 183 million
10. Ask Network: 174 million
1. Google Sites: 844 million
2. Microsoft Sites: 691 million
3. Yahoo! Sites: 581 million
4. Facebook: 340 million
5. Wikimedia Foundation sites: 303 million
6. AOL: 280 million
7. eBay: 233 million
8. CBS Interactive: 186 million
9. Amazon: 183 million
10. Ask Network: 174 million
Tuesday, December 8, 2009
Google search results to include 'real-time' data
Fresh information from blogs, news sites, Twitter and other popular hangouts will appear in Google's search results more quickly as the company aims to give people a more comprehensive look at what's happening on the Web.
The feature unveiled Monday represents Google Inc.'s most significant step yet in the field of "real-time" search - a catch phrase for the torrent of information constantly being shared on blogs and the personal pages of social-networking sites such as Facebook, MySpace and Twitter.
As those destinations have turned into increasingly popular forums for swapping opinions, offering news tips and highlighting interesting stories, Google, Yahoo Inc. and Microsoft Corp. all have been scrambling to retool their search engines so they reel in and showcase real-time data more rapidly.
Google reached a deal in October to blend Twitter updates, or "tweets," into its results, but hadn't explained how its system would work until Monday.
Microsoft's search engine, Bing, has included a section for tweets since late October. Yahoo began relying on tweets to point out hot news stories in its results last month.
Twitter's own search engine doesn't attempt to identify which tweets are the most relevant to each request; it simply provides a chronological list of the updates containing a specified word or phrase.
In Google's version of real-time search, a section of its main results page will include a capsule that automatically scrolls relevant information within a few seconds after it pops up in the Web index.
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Normally, a new search request was the only way to see the blog posts, status updates and other information that Google had collected since the previous query.
With the change, a person requesting information about President Obama, for instance, will see the usual set of static links, photos and video, as well as the capsule with pertinent tweets, blog posts and news stories.
The real-time data won't show up right away for everyone because it will take Google's computer centers a few days to make it work everywhere.
Google's real-time information eventually will be expanded to include some of the chatter on Facebook and MySpace, the world's two largest social networks.
Although Google announced its partnerships with the sites Monday, the feeds from Facebook and MySpace won't start appearing in the real-time results until early next year, said Marissa Mayer, Google's vice president for search products and user experience.
As with Google's Twitter alliance, Mayer declined to say how much the company is paying Facebook and MySpace for better access to their users' musings. The contributions from Facebook and MySpace will be limited to commentary that already can be read by anyone logged into the sites.
Microsoft and Yahoo also have worked out deals so their visitors can see some Facebook material.
Google is trying to provide better real-time results to maintain its huge lead in search as Microsoft and Yahoo prepare to team up in a partnership that still needs regulatory approval. Google processes about two-thirds of the search requests worldwide while Yahoo and Microsoft handle a combined 10 percent.
"People expect search engines to make all kinds of information available to them," said Amit Singhal, a Google engineer who oversaw the development of the real-time tool.
Google relies on its dominance of search to drive the bulk of more than $21 billion in advertising sales annually.
Besides introducing real-time search, Google also showed off several other new tools in an auditorium down the block from its Mountain View headquarters.
The company added a voice recognition to process mobile search requests in Japanese on phones running its operating system, Android (Google already does this in English and in Mandarin Chinese). It also provided a preview of a test product, called "Google Goggles," that will enable people to send a picture taken on a mobile phone and get search results about the photographed object.
The feature unveiled Monday represents Google Inc.'s most significant step yet in the field of "real-time" search - a catch phrase for the torrent of information constantly being shared on blogs and the personal pages of social-networking sites such as Facebook, MySpace and Twitter.
As those destinations have turned into increasingly popular forums for swapping opinions, offering news tips and highlighting interesting stories, Google, Yahoo Inc. and Microsoft Corp. all have been scrambling to retool their search engines so they reel in and showcase real-time data more rapidly.
Google reached a deal in October to blend Twitter updates, or "tweets," into its results, but hadn't explained how its system would work until Monday.
Microsoft's search engine, Bing, has included a section for tweets since late October. Yahoo began relying on tweets to point out hot news stories in its results last month.
Twitter's own search engine doesn't attempt to identify which tweets are the most relevant to each request; it simply provides a chronological list of the updates containing a specified word or phrase.
In Google's version of real-time search, a section of its main results page will include a capsule that automatically scrolls relevant information within a few seconds after it pops up in the Web index.
ad_icon
Normally, a new search request was the only way to see the blog posts, status updates and other information that Google had collected since the previous query.
With the change, a person requesting information about President Obama, for instance, will see the usual set of static links, photos and video, as well as the capsule with pertinent tweets, blog posts and news stories.
The real-time data won't show up right away for everyone because it will take Google's computer centers a few days to make it work everywhere.
Google's real-time information eventually will be expanded to include some of the chatter on Facebook and MySpace, the world's two largest social networks.
Although Google announced its partnerships with the sites Monday, the feeds from Facebook and MySpace won't start appearing in the real-time results until early next year, said Marissa Mayer, Google's vice president for search products and user experience.
As with Google's Twitter alliance, Mayer declined to say how much the company is paying Facebook and MySpace for better access to their users' musings. The contributions from Facebook and MySpace will be limited to commentary that already can be read by anyone logged into the sites.
Microsoft and Yahoo also have worked out deals so their visitors can see some Facebook material.
Google is trying to provide better real-time results to maintain its huge lead in search as Microsoft and Yahoo prepare to team up in a partnership that still needs regulatory approval. Google processes about two-thirds of the search requests worldwide while Yahoo and Microsoft handle a combined 10 percent.
"People expect search engines to make all kinds of information available to them," said Amit Singhal, a Google engineer who oversaw the development of the real-time tool.
Google relies on its dominance of search to drive the bulk of more than $21 billion in advertising sales annually.
Besides introducing real-time search, Google also showed off several other new tools in an auditorium down the block from its Mountain View headquarters.
The company added a voice recognition to process mobile search requests in Japanese on phones running its operating system, Android (Google already does this in English and in Mandarin Chinese). It also provided a preview of a test product, called "Google Goggles," that will enable people to send a picture taken on a mobile phone and get search results about the photographed object.
Monday, December 7, 2009
Tuesday, November 17, 2009
Ways of Web promotion
Web promotion is an really a challenging job which will make million of visitors to visit website.
Web promotions has to scrutinised to the niche of the product your selling in the website.
Website promotion involves lot of activities which are like Paid Ads,Search engine Optimization ,Link Building , Article submission and so on which will market the website to the online viewers, who will be routed to the website.
Website promotion has to be targeted to the audience who really are looking for unique and trustworthy products online
For example your selling A Sony VAIO, You have to be really hard on the content and promotion of the website where your ads pop up for the query the viewers are posting through search Engines
Web promotions has to scrutinised to the niche of the product your selling in the website.
Website promotion involves lot of activities which are like Paid Ads,Search engine Optimization ,Link Building , Article submission and so on which will market the website to the online viewers, who will be routed to the website.
Website promotion has to be targeted to the audience who really are looking for unique and trustworthy products online
For example your selling A Sony VAIO, You have to be really hard on the content and promotion of the website where your ads pop up for the query the viewers are posting through search Engines
Tuesday, November 10, 2009
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