Web 1.0 & web 2.0

Web 1.0 Web 2.0

DoubleClick --> Google AdSense
Ofoto --> Flickr
Akamai --> BitTorrent
mp3.com --> Napster
Britannica Online --> Wikipedia
personal websites --> blogging
evite --> upcoming.org and EVDB
domain name speculation --> search engine optimization
page views --> cost per click
screen scraping --> web services
publishing --> participation
content management systems --> wikis
directories (taxonomy) --> tagging ("folksonomy")
stickiness --> syndication

How to get higher rank in search engine?

# The basic technical optimization: simplest stuff, highest rewards

1. Permalinks
2. Optimize your Titles for SEO
3. Optimize your Descriptions
4. Optimize the More text
5. Image Optimization

# Template optimization

1. Breadcrumbs
2. Headings
3. Clean up your code
4. Aim for speed
5. Rethink that Sidebar

# Advanced technical optimization: preventing duplicate content

1. Noindex, follow archive pages
2. Disable unnecessary archives
3. Pagination
4. Nofollowing unnecessary links

# Altering your blog's structure for high rankings

1. Pages instead of posts
2. New wine in an old bottle: use well ranking-posts to rank even better
3. Linking to related posts

# Conversion optimization: get those readers to subscribe!
# Comment optimization: get those readers involved

1. How should you get people to comment
2. Bond with your commenters
3. Keeping people in the conversation

# Off site blog SEO

1. Follow your commenters
2. Use Twitter
3. Find related blogs, and work them

# Conclusion

Google Adwords

google adwords is a tool for promoting websites( advertisements) this adwords tool is also called PPC , pay per click .

Pay per click usually referred as when a visitor clicks on the ad which is visible on the search engine then the advertiser has to pay the amount he has agreed or bid through google adwords advertiser.

This is a very effective mode of advertisement because this will help us to use keywords which are targeting towards the business we want to promote through internet.

We can also reach the visitor faster through this type of paid advertisement.

Google Webmaster Guidelines

Google has certain criteria were in the google will rate a website, here are the major important aspect were in a website can be developed to target search engine

Design of the website
This is according to the platform on website developed Ex Java j2e, PHP,ASP.Net Etc

Content of the website

Content is the major part of a website the more richer the content more the visiblty and rank .

Content of the website should always be parallel to the domain name, and to the product your selling

Ex: If your selling cricket ball, it should relevant to the cricket sport, rather being generic to the "ball" content

Technicalities of the website

this will helps to impress the visitor who comes to our website using search enigines.

Ex: Up;load time, Download time, Run down time ETC

Quality of the website

Here the google will squeeze us for quality back link, more the quality back line the higher thwe website rank can be achived

Search Engine Crawler's

Search engine crawls the website with their crawler for the data to present to their search quires put across by the visitors , the crawls search all the web pages in the website to create a quick response to the query put across by the visitor through the search engine like google ,yahoo, MSN, Bing, Ask, Alta vista Etc.When every new web page or content is uploaded to the website the crawlers immediately crawls the website and stores in it data base , so to make sure the visitors gets the right information in quick time

Here are some of the search engine and their search crawlers name:
Google- googlebot
Yahoo-Slurp
MSN-MSNbot

For More reference Check this link out
http://en.wikipedia.org/wiki/Web_crawler

How to increase your PR?

• Look for quality sites that compliment your products and services.
• Find sites that have a PR of 4 or above.

• Submit your site to top directories is a great way to increase PageRank.
• Look for "themed" directories (related to your industry) to submit your website to. For example, if you are a manufacturing company, look for manufacturing directories, B2B search engines, etc.
• Do you belong to any professional organizations related to your industry? If so, have your website listed within their membership directories. This is very simple and a great way to incorporate link popularity building strategies.
• Study your competitor's websites and see who links to them.
• Have website links from your clients, partners, vendors, subcontractors, etc.
• DO NOT participate in FFA Pages. Free-For-All link pages are sites that allow you to submit your link to them for free. If you hate spam in your inbox, stay away from this so-called link popularity building strategy.
• DO NOT participate in link popularity building farms. A link building farm consists of sites that link to other sites for the sole purpose of increasing their link popularity score. Unlike perfectly valid links to sites with related information, sites that participate in link popularity building farming contain links to totally unrelated sites.

Google Page Rank

PageRank is a numeric value that represents how important a page is on the web. Google figures that when one page links to another page, it is effectively casting a vote for the other page. The more votes that are cast for a page, the more important the page must be. Also, the importance of the page that is casting the vote determines how important the vote itself is. Google calculates a page's importance from the votes cast for it. How important each vote is taken into account when a page's PageRank is calculated.
PageRank is Google's way of deciding a page's importance. It matters because it is one of the factors that determine a page's ranking in the search results. It isn't the only factor that Google uses to rank pages, but it is an important one.

MARKETING STRATEGY: Social Media Sites As Marketing Tools!

Like every online marketer who has at least one
eye open to what is happening on the web, I have
been drawn into the whole Web 2.0 - User Generated
Content Sites. In my opinion, if you're not a part
of these sites in the future your marketing will
suffer.

Most people have heard of MySpace, Digg, Blogger
and YouTube... but here's my run-down on two sites
which will be just as important, especially for
webmasters and online marketers: FreeIQ and Squidoo.

You must become part of all of these 'User Generated
Content Sites'

Online Marketing Strategy

Four Reasons Google Adwords is Not Meant for Beginners

1) First, it can be very expensive and most new marketers will exhaust their ad budget before they can successfully bring in revenue. This is mainly because Google Adwords can be deceptively difficult to master. The basic formula is to identify keywords, write an ad that uses the keywords and have a landing page that completely delivers on what your ad promises.

2) Next, Google rewards advertisers who solve the problem their searchers are trying to solve. If you fail to do this you can expect high cost per click and low traffic.

3) Further, Google purposefully keeps the exact formula for success under wraps. If you are not getting the results you are seeking, the support you receive from Google will be general at best. Expect Google to suggest "improve your landing page" or "tips for writing ads." On top of that, Google periodically change their rules requiring you to change your campaign or face the prospect of high cost per click or low traffic.

4) Finally, the instant global reach of your Google Adwords campaign is accompanied by global competition with a wide variety of skill levels and budgets.

Keep your chin up though. There are many options that exist for the new marketer.

Initially most new marketers have more time than money and that can be a good thing (more on that later). There are many low-tech approaches that have worked for decades and still do. These alternatives allow you to learn how to market affordably which will allow for some trial and error without spending your whole ad budget.

Using some of the methods below will allow you to use several forms of marketing which is a more balanced and stable long-term approach. Here is the big bonus: your competitors are still online spending themselves out of business with Adwords!

8 Simple SEO Techniques Every Webmaster Should Know

Every webmaster should have some basic understanding
of these simple SEO techniques if they want to achieve
Top Rankings for their site. The more you know about
these Search Engine Optimization techniques; the better
your web pages will fare in the different search engines,
especially Google.


Optimizing your pages for the search engines should
be your main priority because conquering and dominating
your chosen keywords is often cited as one of the major
determining factors in the success of your online site
or business. You must have a rudimentary grasp of how
SEO can work for you and your site.


These simple SEO Tips will help you understand
the basics and help you reach your online goals.




1. Title Tag


The Title Tag is located at the top of your html page
and it tells the search engines what your page is about.
When you open your page in a browser these are the words
at the very top of the screen. Despite its simplicity,
the title tag is crucial to 'on-page optimization';
it should include your main keywords and it should be
63 characters or less if you want your title to appear
in full on Google.


Many SEO experts create web pages in a three-prong
approach. They place the title in:


- the title tag
- on the webpage itself
- and in the URL for that page


Sometimes they will just pick the main keywords from
the title and place them in the anchor url instead.
For example: www.yourwebsite.com/keywords.html



2. Meta Description Tag


The Meta Tag contains the description for your web page.
Your description will show up in all the search engines
so you have to be careful to write precisely and objectively.
It should be about 140 characters or around 20 words.
Make sure to include your keywords but don't spam - don't
repeat your keywords more than twice, using variations is
helpful.


Keep in mind, successful webmasters make their descriptions
stand out from the crowd and entice the surfer to click
their link. It is also the first contact with your potential
visitor or prospect so make a good first impression.




3. Anchor Tag or URL


The anchor tag is used to form links within websites
or from site to site. This tag should have your title
or the main keywords from your page title to be the most
effective.


Anchor text is also important to know, these are the
underlined, clickable text or words in a link.

anchor text

If you want to check Google for all web pages
containing your keywords in the anchor tags.


Just type into Google Search:

allinanchor:yourkeywords



4. Finding Backlinks


One of the keys to higher rankings is building quality
links from relevant related quality sites. The search
engines, especially Google, counts each link as a "vote"
for your site or content. Many experts suggest you include
your main keywords in the anchor text of these inbound
links in order to rank high.


If you want to find the number of backlinks your site
has.


Just type into Google Search:


link:yourURL


and it will give you the number of backlinks you have.


Google doesn't give you all your existing backlinks,
so you can try Yahoo! to find a more exact number.


Just open Yahoo! and type in:
linkdomain:yourURL



5. Checking Indexed Pages


If is very important for you to know what content
the search engines have indexed from your site.
You can also check to see how your links are
displayed and to see if any titles or descriptions
are missing from your pages.


You can see how many of your pages are indexed
in Google by using the site command.


Just type into Google Search:


site:yourURL


Another way to look at your pages in Google
is to type in "http://yoursite" and "www.yoursite"
with the quotation marks to see the exact number
of listings for each.


6. Checking Google Cache


You can also check to see the Google Cache
of your site by using the cache command.
You will also discover when it was last
retrieved.


Just type into Google Search:


cache:yourURL



7. Finding Associated Keywords


Keywords are the heart of the Internet,
you must dominate the search engines for
your chosen keywords if you are to succeed
online. So make sure you have your main
keywords in the Meta Keyword Tag on your
page. Many experts suggest you place your
page's main keywords in the first and last
25 words on that page.


You must also be able to find and use
variations of your keywords to completely
conquer your targeted niche. To find what
other keywords Google has associated with
your main keywords, just use the tilde
~ command to find associated phrases
in Google.


Just type into Google search:


~keywords


Variations will be highlighted in bold print.



8. Finding Titled Keywords


If you want to find competing sites that have
your keywords in the title just use the allintitle
command.


Just type into Google search:


allintitle:yourkeywords



In summary, if used consistently, these basic SEO
techniques should help improve your rankings and
keep you in the picture with regards to your standings
in the search engines. Your site's stats or raw traffic
logs will also confirm the rise or fall of your keyword
rankings. You must have complete knowledge of both your
site and your keywords in the search engines, especially
Google. Since Google will deliver most of your quality
traffic, you must optimize for it and be aware of what
is happening to your site and keywords within Google.
This is yet another example where knowledge equals
success.