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Monday, August 17, 2009

Keywords Types

Keywords are basically explained in to search type matches:

  1. Exact Match
  2. Phrase match
  3. Broad Match
  4. Negative match

Exact Match or Exact Keyword

Exact match is defined as the search term which you enter in search engine to find the related term, where the exact key search term will be executed

For Example:

If Your searching for " Reebok Shoe" This search term is explained as exact search term, where you have enter the required keyword, and the results will be displayed for the exact search term.

Phrase Match:

Phrase keywords are explained as the search words which canbe more than one word or in a phrase or sentence, where the results will be displayed for the keywords with in the phrase which you have enter as search terms in search engines.

For Example:

If your searching for" branded cell phone" This search term is explained as phrase match where you have not explained the search engine what your looking for , so the search engine results will be displayed for all branded cell phones

Broad Match

Broad match keywords are explained as the search terms with out exact search temrs and the words which are in this " broad match" will not execute exact search results.

For Example:

if your searching for " Sports Shoe" the results will be displayed for both the keywords" the ads will be appearing for both sports and for shoes ..

Negative match

The search terms which are enter using -ve sign with the keywords is known as negative match where the results will be ilter for the keyword where you have used -ve sign


For Example:

if your using negative sign" used car" and the negative keyword is branded the ad will be displayed for only used ccar which contains all brands ads.

Wednesday, August 12, 2009

Internet marketing- online marketing

Online Marketing Statergy

Online marketing is a marketing media where you can have business to generate revenue in a faster way.

Online marketing can also be called virtual market where you can see digital images , and product information , but no physical product.

to start of online marketing , we need to have a website which has uniqueness and compitative price to attract buyers.

The more benift we can give the more buyer will visit your website.

We should have a complete seo analysis to the website to have good pr and ranking in Google.

Proper content and updation of regular content will help website to be google eys so that be ranked higher

Using unique keywords which will drive traffic to website is the main key to make visitors visit website through search engine.

Submission of website to search engine will also help in improvement of rank.

you can use use paid traffic method to generate traffic which is a very fast but money consuming, it can be good if you have very good keyword research.

we can also use free traffic method which is time consuming but Ranking , Back links and PR will be achieved.


Social network is also a very good method to increase traffic to website.

Thursday, August 6, 2009

Bacl Links

back links are the back baone of a website to show the search engine that they are in online with lot of supportive links

Back link is one of the traffic generating method for website.

The more the back link the higher the rank and visibility online ones' website can get.

For example:

Submission to web directories
Commenting on articles
Commenting on blogs
Discussion in Forum


These are few methods to get back link where in the search engine will crawl and find the possible links which is leading to website

Tuesday, August 4, 2009

Free Traffic Source

traffic can be generated in many ways:

Pay per click(PPC)
pay per impression(CPM) cost per impression
Article Submission
website submission to directories.
Blogs
Forum
Social network
affiliate network
link exchange
Banner ads
off line advertisement
online magazine


These t



Monday, August 3, 2009

Keywords

Keywords are the search term which are post as query to search engine . Search engine like google yahoo, alta vista, all the web are search engine where you will enter the keyword to get the exact result.

keyword are the short phrases to get quick results through search engine.

For Example

you are looking for a branded shoe and you want to know the price, you can enter your search term as "branded shoe price" so this becomes a keyword and the search results will be displayed according to the query posted through search engine

Friday, July 31, 2009

Top 10 Social Network

Social network are the fastest way to make friends, build community and updates.
here are the top ten social network where you can find million's of people gathering and discussion and building communities, even you can see people have their own representation for their groups and community.

Top 10 Social Networks
  1. Facebook.com
  2. myspace.com
  3. orkut.com
  4. Hi5.com
  5. googlegroups.com
  6. youtube.com
  7. Friendster.com
  8. zorpia.com
  9. tagged.com
  10. Bebo.com

Tuesday, July 21, 2009

Traffic Management

Traffic management is one the of the interesting field in Internet field ." SEO is not a one day game its a intellectual and planning job.

This requires lot of brain storming activities and research,to be top ranked and to maintain the rank.

You can't freeze that your reached your desired rank and stop doing SEO, because Google spider crawl for fresh content and keywords which makes them to rate your website .
Traffic management is a time consuming job . The traffic management is divided in to two categories

paid Traffic Management and Free Traffic management:

Paid Traffic:
Paid search traffic are categories as google AdWords(PPC), yahoo search market MSN, and other which you advertise your ads immediately and drives traffic to your website.
As these are expensive and needs a look into the research and content but ROI can be expected as this gives the visitors less time to choose online .
Your expenditure can be of yours choice as their is some nominal cost from the paid search companies," that means to say Pay as you get". here content Does not matter to be ranked high

Free Traffic:
This is a slow process but a sustainable one. as this builds the popularity in search engines, even you can term it as link building, back links etc
But here you need to be a good content writer and modifier. Because as this is free search the search spider looks for fresh content say every 72 hours you need to keep your website update or the blog updated so that your consistent and the search engine believes your website as a prime information developer for the visitors
Gradually your website will be cached and when ever a visitors enters a query online, if your website has a relevant information your website will be displayed in the first search page of the search engine.